Welcome to North Parramatta McDonalds: food and innovation Sydney
“Welcome to North Parramatta McDonalds”
This is the sound continually outside the window of the office where I have been sitting for the past 2 weeks. I’m near a Drive-thru McDonalds window next door.
No wonder the previous occupant is a McDonalds VIP Card holder. Words have subliminal effects, and if you watch the programming strategy of politicians (like that infamous Yes Prime Minister episode) and the repetition of key ‘feel good’ words in adverts, these words have a mantra like effect.
In this case I am having positive thoughts about McDonalds, which is contrary to my personal view. As a firm I once did executive training/consulting for (one or two days from memory) for them, and I think in corporate terms they have good operations.
However, normally I have mixed feelings about eating their food, most especially the fries… but I have been having a subliminal positive feeling. The words work! Now if someone as ‘independent-minded’ as me has positive feelings based on a mantra, of a friendly sounding ‘Welcome’ and other subliminal triggers, it is no wonder the chain is so popular.
This subliminal triggers of sounds, smells, colours and sights are carefully mapped out. If you want to spot trigger words look for unusual choices of words on television, repeated constantly by a politician to get ‘traction’, especially when they are reassuring voters or attacking the other side. It’s also used a lot in branding.
Anyway, spooky. Now I’ll go & buys some fries…. whoops. (Actually I’m writing this with a coffee and muffin in my break, so I can almost resist the gravitational pull of the words… I am strangely hungry all the time…)
Must make friends with ROnald McDOnald… it is pulling me in… fries…!
Too busy to post the latest at current, but I have a swag of updates to do from the airport tonight (Sydney time) and tomorrow.
Ta-Ta For Now
Christopher Hire
Speaker. Author. Editor-In-Chief. Executive Director of Innovation, 2thinknow.
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