Australia’s Kiwi Colony.

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VIDEOS, Australia — Yes, Australia has long coveted New Zealand. And now we uncover the secret plan to invade. Thank Agency 303 for the innovative treatment.

It’s from the TV show on ABC, The Gruen Transfer. Made by Andrew Denton’s Zapruder’s Other Films, the show with acerbic Wil Anderson questioned advertising.

Ad & Marketing Trends.

As always, an ad is a story. In order for ads to work in marketing messages, they must become short stories, or place within stories.

Ads that are no-useful to viewers will be screened out. Tivo-ed. Fast forwarded.

Like the Carlton Beer ads in Australia, the Big Ad, this is entertaining. So you want to pass it on.

For free. Effectively zero ad-spend. This was hugely viral.

Like Obama 30 minute info-mercial, the integration of the ad & story into a message, is now inherent to the medium. Think ubiquitous product placement

Ad Stories - unified advert & story - are an early adolescent trend. YouTube & friends accelerate this.

Fact.

The Americans had a secret play to invade New Zealand & Australia. In 1908. According to Juha Saarinen’s Techsploder blog. So it’s not that far fetched.

Connect to Christopher Hire.

Speaker. Author. Editor-In-Chief. Executive Director of Innovation, 2thinknow.

Filing. Advertising & Marketing, Australia, New Zealand, VIDEOS, Video, [English]
Tagged. advertising, adverts, andrew denton, Australia, defence, marketing, New MEdia, New Zealand, the gruen transfer, tv ads, tv spots, zapruder films