Tag Archive: Beijing

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Brand your city, not more Ferris Wheels

May 31st, 2008 Arts & Culture, Asia, Beijing, Berlin, China, Cities & Urban Areas, Cologne-Koln, Innovation, Melbourne & Victoria, New York, Paris, Singapore, [English] 3 Comments

The Ferris Wheel City Branding Fad

Cities around the world have gone for the Ferris Wheel fad, but what is really needed is a uniquely identifiable landmark (or landmarks) to brand the city globally.

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