Definition of Innovation

A logical model to build your organization’s innovation.

The innovation process starts from the right definition.

“Structured change to benefit stakeholders.”

— 2thinknow Innovation Definition 2.4.

This is based on a complete study of 500 years of successful innovations from Gutenberg to iPads. Our analysts compared innovations across all cultures from Asia to Mid-East to Europe and Americas. When understood, this definition can be used to model innovation as a process for entities of all sizes.

Quoting this definition. You may quote or use this definitions in your presentations. To do so, please attribute to ‘2thinknow innovation definition 2.4’.


Here’s how we have ‘versioned’ innovation at 2thinknow:

Discussed 1.0

We posted the idea of innovation as change for the greater good in 2007, picked up in Fast Company and Technorati.

Tested 2.0

We visited cities and discussed how to define social innovation, and the ‘good we do’. We published our new definition in Global Innovation Review 2007 as a “change to benefit and advance mankind or civilization”.

Case-studied 2.4

In 2010, we reviewed and condensed the definition to focus on the innovation process and its economic outcomes. And adapted the definition through feedback from training.