A history of global innovation, growing since 1999.

2thinknow provide cities, business and government with Innovation Programs to systemise the innovation process. We provide professional products and services within these programs to enable clients to implement ideas as an innovation process.


1999 – ‘Born global’

The establishment of 2thinknow’s predecessor Simple Group, which performed data analysis, programming and presentation services for major Australian corporations and governments.

2005 – Vienna

Our Executive Director, Christopher Hire went on a tour of Europe in 2005, to compare 500 years of historical innovation in European cities, followed with 2006 tours of the USA and Europe.

2thinknow Launch

2006 – Spin-Off/ Launch

The 2thinknow trademark and name were registered in August 2006. Initial reaearch results were applied to our groups’ existing technology clients.

2007 – Boston

The first Innovation Cities™ Index was launched in Boston, and then in Vienna in April-May 2007. The first major edition of the Global Innovation Review (now Innovation Cities™ Analysis Report) followed upon return to Melbourne.

2008-2009 – Development

The massive task of the City Benchmarking Data™ process for 256+ cities on 162 indicators was expanded into its 1st stage at this time. The Innovation Cities™ Analysis Report edition was published and sold globally.

2010-2012 – Expansion

Research applied as 2thinknow Innovation Cities™ Index expanded to 445 cities in 2012-2013. City benchmarking data expanded further with new city packages. The Innovation Course™ was launched and delviered to innovators in Asia and internationally.

2013-2015 – Growth and Proof

Over 5000 media articles reached and clients including Samsung, Ogilvy, Ernst & Young, United Arab Emirates, BCG, city governments and global organizations, as the organization pivoted to new data products. Included some amazing training trips to UAE, USA and Europe (our favourite - speaking about innovation capitalism in the Communist chamber of deputies!)

2016-2017 – Helping More Innovators Like You

The Innovation Cities™ Index becomes largest city classification and global ranking with 500 benchmark cities classified, and all cities ranked. 2thinknow expands our business customer base assisting more major corporations, and designs new cities services. Major R&D efforts nearing conclusion, allowing us to help more innovators like you!

Tip: View our Resources for different types of innovators!