New York Times: Freakonomics features 2thinknow’s cities work

New york Times Freakonomics

Freakonomics and New York Times features 2thinknow Innovation Cities.

Freakonomics is a best-selling book, that features themes from behavioural economics (as well as broader economics) applied to everyday life. Their site has been part of New York Times media conglomerate.

The guys (Levitt & Dubner) at Freakonomics have been a strong influence on elements of 2thinknow’s innovation modeling.

From the New York Times Freakonomics section:

If you want to live somewhere particularly innovative, consider Boston, Paris or Amsterdam. The Innovations Cities rankings, released last month, rely on measurements of “31 common industry and community segments weighted against global trends. This was reduced to a 3-factor score out of 10 measuring the cultural assets, human infrastructure and networked markets of an innovation economy. The complex process of scoring cities included the analysts assessment of the market confidence of the cities, to form a final city ranking.” In the U.S., New York, San Francisco, Washington D.C. and Philadelphia were also named as “nexus cities” of innovation.


The article gave us a sizable spike to traffic at the web property in the 2thinknow group.

We recommend innovators read the Freakonomics book and blog!