Usable Insight

Usable Insight (UI) is what 2thinknow call actionable innovation that you can implement leading to economic benefit.

What Works.

We’re not focused on academic research or economic and management dogma. 2thinknow focus on actionable insight based on what works.

Our focus is not process, not asking more questions; but working towards research that provides opportunities for action, leading to economic & social benefit.


2thinknow focus on achieving superior economic & social out-performance for our clients.

We deliver our focus through our unique research methods, innovation models, analytical tools and frameworks applied by some of the most innovative agents available.